Frama Visual Identity
While studying graphic design in Copenhagen, our final assignment was to create a new brand identity for the Danish furniture company, Frama. We met with the founder, Niels Stroyer Christophersen and discussed what the brand stood for. Frama is an up and coming brand with a strong emphasis on the materials and quality of their products. Simultaneously, they are a very playful company. My logo design can be broken apart, as if each piece of the logo is a different material, therefore representing the company's priorities. This also allows the logo to be very playful and serve as a visual representation for the brand. I created a logo, color scheme, wrapping paper, posters, a stamp, app, and tote bag that all represented the brand identity.
